The decision to stick McGill toes into the vast sea of blogs was not a step taken lightly. With business blogs, a responsible return on investment depends on a consistent effort, or as a wise screenwriter once wrote, “do or do not. There is no try.” He wasn’t talking about blogging, of course. But it turns out this sage advice holds the key to success for bloggers and Jedi Knights alike, since a halfhearted effort does no good at all and can sometimes do harm.
Coming up with the right name for the blog posed challenges, as well. You don’t want to know some of the ideas on the list. People of sound mind and good taste would have been appalled.
But in the end, we decided to heed our corporate mantra – keep it simple – and just call it the Talking Compost blog, because that’s what it is. It reflects who we are – an innovation team of scientists, engineers and other specialists working to make composting and compost use the best choice for both the bottom line and the planet.
Welcome to our biodegradable world.